JD Hooge
JD is a graphic designer based in Portland, Oregon, currently working on Strata.
Previously, JD co-founded the creative agency, Instrument and served as its Chief Creative Officer.
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Pace Gallery is a global leader in the art world. It represents some of the most influential artists of our time and has long been a leader in sharing inventive, experiential, and conceptual art.
Now entering its sixth decade, Pace is redefining the role of the gallery in contemporary culture. In 2019, they opened an enormous, gorgeous, and accessible space in the heart of New York’s Chelsea arts district.
Together, we created an immersive and illuminating platform that models the gallery's transformative experience.
Role: Chief Creative Director
Client: PACE
Agency: Instrument2019