JD Hooge

JD is a graphic designer based in Portland, Oregon, currently working on Strata

Previously, JD co-founded the creative agency, Instrument and served as its Chief Creative Officer.

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The MET

Inside the Metropolitan Museum of Art there is too much to see and do in a single day. The Met asked us to create a simple, informative and elegant way to explore what’s happening — no matter where you are. 

That meant organizing the Met’s vast stores of art and knowledge into something that fits in your hands. Playful gestures, considered design and a colorful interface make the app a perfect place for anyone (and everyone) to start.


Role: Creative Director
Client: The Metropolitan Museum of Art
Agency: Instrument
2015