MAKEAN
MAEKAN is a Hong Kong-based digital publication, media company, and brand that celebrates creative culture. MAEKAN's focus is on the intersections of culture, creativity, and community, and they explore the people, processes, and products that shape the world.
In addition to creating MAEKAN's visual identity, design standards, and digital experience, we worked in close partnership with them to craft their business strategy and a strategic framework to guide them into the next phase of their brand.
Role: Creative Director
Client: Makean
Agency: Instrument2013