Instrument Typeface
Typography plays a big role in communicating the brand concept in the Instrument brand system. Rather than relying on existing typefaces that felt close enough, we built a family of typefaces that could create harmony through shared anatomy or contrast through dramatic sizing and dynamic pairings.
We collaborated with independent Chilean type designer Rodrigo Fuenzalida and the Google Fonts team to design our custom suite of serif, sans, and monospaced typefaces.
Role: Creative Director. Collaborators: Rodrigo Fuenzalida, Jordan Egstad, Jack De Caluwé
2023