Instrument ‘15
To celebrate Instrument’s tenth anniversary and our move to a new HQ, we gave our brand design a refresh. We kept things simple, focusing on just a few core elements, which gave us room to have some fun. This new minimalist vibe led to a collection of practical, playful items—like notebooks and tote bags—that felt functional but still totally us.
Role: Chief Creative Officer. These projects involved many collaborators, including Jordan Egstad, Justin Gorman, Jordan Sowers, Cecilia Doan, Ryan Blackway, Chester Berry, Vince LaVecchia and Zech Bard.2015